Today, there exist three types of worlds, the real world, the other worldly space and the infinite universes that exist within and the internet.
The internet world is the digital world that exists on your screens, although today the world has transpired from your wildest dreams and beyond your fantasies, so much so that they you have digital avatars of your existing and you can mould them as you please, and morph your entire online personality. This ever-merging space between the real and the digital has also opened up business opportunities that are evolving and since most of the internet, although inclusive of people of all ages and demographic, a major chunk, almost 70-80% being millennials and the ones born after, the gen z, gen alpha and gen beta, (the ones born in 2025-2040) Not to say that gen x and baby boomers are not a part of it despite having born and raised in the analogue technology era, they have since adapted and embraced. Now let’s have a look at what this means for your business growth. Digital marketing services targeting the above said and since having established the majority being the ones in their youth, like gen z and gen alpha, let’s take a look how they influence the marketing space and how we, as a business can benefit from it.
First off, the content and media consumption today is so varied and plenty, the content availability is whelming, if not over. So to keep up, one needs to think quick, on their toes and generate bursts and loads of content. Hence, the first and most important aspect is thinking ahead and generating content in advance. The attention span being low, and the options being more, we really need to come up with a marketing strategy that really speaks and reveals generation of leads. One way to do this is by leveraging key moments and current trends, or collaborating with young icons or the ones they really admire and aspire to be like, yes, the influencers and creators.
Then gauge your audience and your product relevancy. How does my product and services benefit them? Does my product appeal to their fancies, does it make a difference? And of, course, how can I better on my previous versions or successes? These are the key factors and questions that you should be asking yourself and reflecting upon. Once you’ve figured this out, we can further advance to the next question. How do we achieve it?
So, what is it exactly that they want? What is that drives them and how does once incorporate this in their digital marketing services?
Simple. Culture. This can be done by cashing in on the youth culture.
This generation is all about advocacy, like their folks before them did. Remember flower power Back in the day they would protest, get on the streets. Today, they get on their screens.
We have all heard and know of the business built upon an ideology. Think Cherokee, the clothing brand that borrows it’s name from one the Native American Tribes. And we all know how that worked.
Therefore, recognize the reflection of their personal identity; the internet culture and the effect it has. Also, the cultural relevancy. The key is this: Feed. The feed. You ought to figure out a way to feed their feed. This can be achieved by studying the algorithm and the shifts, the world economy adds to this, the latest trends, the popular culture, the newest media, the medium and global issues add to it.
You’d be better off studying and analysing the quantitative data and qualitive data and use results that are data driven and you could use this data that also exhibits their behavioural antics and their attitude. This defines the entire marketing sphere, be it traditional marketing, on field, digital marketing or off field.
The culture is the economy. Leverage this is you are in for the bigger haul.