Business growth in today’s scape is all about visibility, the more people know about you, as often as you’re namedropped on the digital scape, the more hits or traffic you can incur, the more monetarily compensated you shall be. Now the website or the e commerce portal you shall be driving your traffic to can be exemplified by employing certain web strategies, think, of SEO keywords or PPC. They can be employed to drive organic ranking for your business or your digital services and this can be achieved by crafting a campaign that reflects your vision, services in a manner that is both innovative and aligns with the internet culture.
The key players here are the keywords, the hits and the clicks, if these are in accordance, you’re already there. Let’s have a closer look. One ought to choose between SEO or PPC, or perhaps you can use them both by tweaking it to fit with your content.
Let’s dive into which approach would be more suitable for your services. Looking at SEO practices, it is imperative to understand how it works, SEO is all about leaving an imprint, a digital footprint one can march on the tread of search engine. The moment you type in a service you seek; you usually click on the first few results that appear or usually it is on the first page. The SERP (search engine results page) ought to be leveraged. This is mostly done by employing SEO keywords that are relevant and are proven to drive more organic traffic to your page. You could use the on-page SEO or off page SEO. On page covers the things you can do you webpage, like posting regularly with the right keywords; off page SEO is driving traffic and improve your ranking on the SERP via backlink campaigns and increase your domain authority.
The upside of SEO is that, first, it builds organic traffic, it is not as expensive as one might think, very cost effective. Builds trust and a credible web presence and is more sustainable. The downside being, the time it takes, it is a slow process but results do arrive and also the fact that it is quite competitive, the keywords you use are already being used by your competitors offering similar services and the of course, breaking through the web algorithm.
PPC, (Pay-Per-Click) however works where SEO doesn’t. With SEO, you ought to be investing first, if you do, that is. With PPC you only pay when someone clicks on your link and you incur tangible traffic. The sponsored posts you see on the SERP, these are the ones that employ PPC, this again, can be a boon or a bane. Some would click immediately for they see the effort you put into your service and the fact that you don’t shy away from monetary investments to help your business grow and some would not click on your webpage for the same reasons.
The upside of this however are the results that are quick, swift and tangible. You are also reaching out to your audience and the fact that you bid for that space also shows the determinacy of your business. Most importantly, it’ll show up right at the top of the search engine result page (SERP)
Now with these factors in mind, you can choose your weapon or personalize these services to your advantage and do as you deem right. SEO or PPC or a fusion of both these.
Choose you domain and reign.